In 2019, I founded Splixcube, an IT startup focused on software development and digital solutions. Six years later, I've learned invaluable lessons about building and scaling a tech business. Here's what I wish I knew from day one.
1. Start with a Clear Value Proposition
In the beginning, I tried to be everything to everyone. Big mistake. The most successful projects came when we had a clear, specific value proposition:
- What problem are you solving?
- Who is your ideal client?
- What makes you different?
Define this early and stick to it. It guides every decision.
2. Client Relationships > One-Time Projects
Early on, I focused on closing deals. Now I focus on building relationships:
- Deliver exceptional quality
- Communicate proactively
- Offer ongoing support
- Become a trusted partner
Repeat clients and referrals became our biggest growth driver.
3. Pricing is an Art, Not a Science
I used to underprice to win projects. This led to:
- Burnout from overwork
- Inability to invest in growth
- Attracting price-sensitive clients
Value-based pricing changed everything. Price based on the value you deliver, not hours worked.
4. International Clients Require Different Approach
Working with global clients taught me:
- Time zone management is crucial
- Clear contracts prevent misunderstandings
- Cultural differences matter
- Payment terms vary by region
5. Build Systems, Not Just Code
As a developer-founder, I initially focused only on code. But systems are what scale:
- Project management processes
- Client onboarding workflows
- Quality assurance checklists
- Documentation standards
6. Cash Flow is King
Revenue doesn't matter if you can't pay bills. I learned to:
- Negotiate payment terms upfront
- Request deposits for large projects
- Invoice promptly
- Maintain a cash reserve
7. You Can't Do Everything Yourself
Early on, I tried to handle development, sales, marketing, and operations. This led to:
- Poor work-life balance
- Quality suffering in some areas
- Missing growth opportunities
Delegate or outsource what you're not great at. Focus on your strengths.
8. Marketing is Not Optional
As a technical founder, I underestimated marketing. But:
- Content marketing builds trust
- Case studies sell better than pitches
- SEO brings organic leads
- Social proof matters
9. Learn to Say No
Not every project is worth taking. I learned to decline when:
- Client expectations are unrealistic
- Budget doesn't match scope
- Values don't align
- It distracts from core focus
10. Continuous Learning is Essential
Technology changes fast. Staying relevant requires:
- Regular skill updates
- Following industry trends
- Investing in team training
- Experimenting with new tools
11. Build a Brand, Not Just a Business
Splixcube became more than a service provider. We built a brand by:
- Consistent quality delivery
- Sharing knowledge through content
- Building a recognizable identity
- Creating memorable experiences
12. Mistakes Are Learning Opportunities
I've made plenty of mistakes:
- Taking on projects outside expertise
- Not setting clear boundaries
- Underestimating project complexity
- Hiring too quickly or too slowly
Each mistake taught me something valuable. Document and learn from them.
"Building a startup is a marathon, not a sprint. Focus on sustainable growth and long-term relationships."
Conclusion
Running Splixcube since 2019 has been an incredible journey. The key lessons: focus on value, build relationships, create systems, and never stop learning. Building a startup is challenging, but with the right approach, it's also incredibly rewarding.